ABOUT MOOLENAAR
Moolenaar is market leader in designing, developing and supplying green and growing retail products for home and garden.
Our long-term customer partnerships include many of the leading international relailers as well as established local store chains.
We take pride in our profound expertise and extensive history of making people love growing!
Let’s grow together
MISSION
We make people love growing ...
Moolenaar aims to become the go-to horticultural retail product supplier, further evolving into a market, trend and innovation leader while continue building lasting relationships with its customers and community.
VISION
We inspire consumers to create greener surroundings
Moolenaar strives to make people love growing through selling green, attractive and convenient horticultural retail products. All with the aim of reconnecting people with nature.
RETAILERS SERVED
Supermarkets
DIY Stores
Garden Centres
Discount Chains
Online Stores
SUPERMARKETS
Weather your retail chain has an upscale or budget pricing focus, big-box or city express concept, private label or branded product strategy, Moolenaar will develop a beautiful green and growing product range tailored to your market and your consumers. Moolenaar serves many of the leading retail chains for decades and is eager to contribute to your "green" growth.
DIY STORES
Gardening is an essential part of people’s life at home, whether this means creating a lively balcony with plants in pots or vibrant flower beds along a quiet pond. Therefore, adding our green and growing products to your DIY store’s assortment can be of great value. Our long-term DIY customers certainly believe so!
GARDEN CENTRES
The garden centre, whether a boutique store or in the form of a larger chain, is the beating heart of horticulture among retail. Our products, whether perennials, flower bulbs or seed products, will blend in naturally with your choice of styling and atmosphere. Together, we’ll make customers emphatically pick your store for their piece of nature.
DISCOUNT STORES
As any successful discount store knows, good prices and good quality are a recipe for success. Similarly, Moolenaar serves a variety of discount stores relying on this exact principle. Green and growing product ranges that fit both budgets and styles, creating a true point of differentiation and all the more reason for your customers to pay a (next) visit.
ONLINE STORES
Moolenaar has been quick to tap into the growth of e-commerce, creating bespoke product ranges dedicated to online sales. Solid packaging, custom instructions and hand-picked green and growing content make our online product range ideal to sell on your online platform. Also in the digital space, we are proud to be leading the horticulture sector’s development.
WE STRIVE TO GROW RESPONSIBLY
SUSTAINABILITY
As a company selling living and growing products, we believe caring for our environment is absolutely essential. Therefore, we set ourselves clear targets regarding recycling, sustainability and clean energy use, among others.
CUSTOMERS
Making partnerships with customers last for over 40 years requires sustainably growing together. In order to make the next 40 years just as successful, we consistently communicate about what we can improve to meet our customers’ high standards.
EMPLOYEES
In nature, nurturing a diverse and well-fed ecosystem helps the vegetation grow and bloom. We believe the same is true of our business, where we want our employees, the roots of our organization, continuously develop and grow in their role.
COMMUNITY
Moolenaar supports various local initiatives and events, ranging from educating students in the horticulture industry to supplying thousands of flower bulbs to the largest and most famous flower park in the world, the Keukenhof in Lisse.
SUPPLIERS
Moolenaar sources thousands of different products from hundreds of different suppliers each year. We work together closely with suppliers to ensure sustainable and responsible supply-chains.
COMPANY
Moolenaar views its business to be part of a natural ecosystem involving its customers, environment, suppliers, employees and community. In order to thrive, we must find the right balance and pace of development for all involved. This leads us to sustainable growth.
WE GROW TO RESPONSIBLY
SUSTAINABILITY
As a company selling living and growing products, we believe caring for our environment is absolutely essential. Therefore, we set ourselves clear targets regarding recycling, sustainability and clean energy use, among others.
CUSTOMERS
Making partnerships with customers last for over 40 years requires sustainably growing together. In order to make the next 40 years just as successful, we consistently communicate about what we can improve to meet our customers’ high standards.
EMPLOYEES
In nature, nurturing a diverse and well-fed ecosystem helps the vegetation grow and bloom. We believe the same is true of our business, where we want our employees, the roots of our organization, continuously develop and grow in their role.
COMMUNITY
Moolenaar supports various local initiatives and events, ranging from educating students in the horticulture industry to supplying thousands of flower bulbs to the largest and most famous flower park in the world, the Keukenhof in Lisse.
SUPPLIERS
Moolenaar sources thousands of different products from hundreds of different suppliers each year. We work together closely with suppliers to ensure sustainable and responsible supply-chains.
COMPANY
Moolenaar views its business to be part of a natural ecosystem involving its customers, environment, suppliers, employees and community. In order to thrive, we must find the right balance and pace of development for all involved. This leads us to sustainable growth.
FACTS AND FIGURES
25 million
Products sold per year
Globally
Delivery to
30+ countries
70+ years
Lasting customer relationships
10.000+ stores
Selling our products globally
10.000+ varieties
Ranging from Triumph Tulips to Dill and Coriander seeds
Discover our products
LOCATION
Loosterweg 33
2215 TM Voorhout
The Netherlands
FOLLOW US
Discover the latest trends, take our growing tutorials and more!
LOCATION
Loosterweg 33
2215 TM Voorhout
The Netherlands
CONTACT
Call us at:
+31 252 242526
Email: info@moolenaar.nl
FOLLOW US
Discover the latest trends,
take our growing tutorials and more!
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